8 Stories Tall, 1 Football Field Wide

Tags

advertising, nyc

This is only a test.

Tuesday night Clear Channel will light up its newest digital billboard in Times Square – 8 stories tall, running the entire length of the block between 45th and 46th streets.

“Nearly 24 million LED pixels, each containing tiny red, blue and green lights, make up the display, giving it higher resolution than even the best of today’s top-of-the-line television sets.”

Times Square’s Biggest and Most Expensive Digital Billboard Is Set to Shine

Google has an exclusive contract as the billboard’s first advertiser through the end of the year.

Nike’s Overweight Jogger is Making Progress

Tags

advertising

Remember Nike’s Greatness ad from about a year ago? The one with the overweight kid jogging that got so many people upset? (The one I wrote about here in support of?)

Well, Nathan has lost 32 pounds so far and is still going.

I ain’t saying “I told you so,” but I kind of am. That was a brilliant ad – it was inspiring to viewers, it was good for Nike’s bottom line, and it was ultimately good for Nathan Sorrell. Win-win-win.