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Tuesday night Clear Channel will light up its newest digital billboard in Times Square – 8 stories tall, running the entire length of the block between 45th and 46th streets.

“Nearly 24 million LED pixels, each containing tiny red, blue and green lights, make up the display, giving it higher resolution than even the best of today’s top-of-the-line television sets.”

Times Square’s Biggest and Most Expensive Digital Billboard Is Set to Shine

Google has an exclusive contract as the billboard’s first advertiser through the end of the year.

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