If you haven’t seen it, the ad – which ran during the London Olympics – features 200 lb 12-year-old Nathan Sorrell running down a lonely street, while Tom Hardy narrates about the greatness in all of us.
I think this is advertising at its finest. I would be proud to work for Nike or Wieden + Kennedy (the ad agency responsible) right now.
Some people believe the ad is exploitative. I couldn’t disagree more. With one sixty second spot, Nike has guaranteed that this one boy will be strongly motivated to get healthier, and inspired many like him to do the same. And if Nike gets a little press in the process, that just sounds like a win-win to me.